RŌNIN DIVISION x SEND CHINATOWN LOVE
“Save Chinatown” Charity Collection
Role(s): Lead Project Manager, Outreach and Partnerships Coordinator, Photographer
Send Chinatown Love and Rōnin Division partnered with 25+ local brands, businesses, and influencers to release a charity capsule collection, raising $26,168 for small businesses affected by COVID and anti-Asian hate crimes across Chinatown, NY.
With the support of ALUMNI of NY, Boat + Bridge, District One Agency, Friend of a Friend Studio, STEADY, Myth Magazine, and more, the “Save Chinatown” collection celebrated the legacy of the vibrant neighborhood. The unisex t-shirts and hoodies designed by Rōnin Division dropped in February 2021, coinciding with the Year of the Ox. With every order placed, customers were entered to win additional promotional discounts from participating partners, such as 12 Pell, Taiyaki NYC, The Dough Club, and Kitsby.
Photo Credits: Isabel Ng & Anthony Yoon
Read the full Who What Wear feature at https://www.whowhatwear.com/designers-on-anti-asian-hate-crimes (article by Jasmine Fox-Suliaman).
Partners & Collaborators
Rōnin Division @ronindivision
Send Chinatown Love @sendchinatownlove
12 Pell @12pell
ALUMNI of NY @alumniofny
Boat + Bridge @boatandbridge
District One Agency @districtoneagency
Friend of a Friend Studio @friendofafriend.studio
Kitsby @thekitsby
MYTH Magazine @mythnyc
STEADY @steadyus
Taiyaki NYC @taiyakinyc
The Dough Club @thedoughclub
About Rōnin Division
Rōnin is a New York-based menswear brand. Looking to define the culture and experiences of the ruthless vagabond, we incorporate personality and a unique touch into everything we make in hopes to share our experiences and stories with anyone that is willing to listen. We are fueled by one purpose; to create an ever-growing family that will one day lead this to more than just a project. Visit https://www.ronindivision.com/ and follow @ronindivision on Instagram.
About Send Chinatown Love
Started by New Yorkers, Send Chinatown Love provides social media and digital support to small businesses in Chinatown and across New York City. In addition to helping local merchants increase their online presence, Send Chinatown Love partners with local organizations, restaurants, and volunteers to host food crawls, gift free meals, and collect donations to bring economic relief to those impacted by COVID. For more, visit https://www.sendchinatownlove.com/.