12PELL x NICK CHEO

Role(s): Executive Producer, Creative Strategist

Viral content creators, 12Pell & Nick Cheo, joined forces for a pop-up DJ set in the backyard of the Chinatown-based barbershop – planned and executed all within a 48-hour timeline.

Key Metrics:

• 700+ RSVPs, 100+ Attendees

• 83K+ recap video views (Instagram)

Video by Jia Li / 12Pell